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Marketing in the News Mobile Widget

Marketing in the News

News features, case studies and other resources for students and teachers of marketing

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Marketing in the News

Content Preview for: Marketing in the News

Taking Demand-based Pricing To Extremes
Mansfied FC played their home match in front of a larger crowd than usual on Saturday. The reason? Well, the owners decided to use an extreme method of demand-based pricing. They scrapped the usual...
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Teaching added value: introducing the world’s first zero-star hotel
Looking for an alternative way of teaching the important concept of added value? Why note try this jaw-dropping video interview by the excellent Richard Quest on CNN. Richard took a look at a genuine...
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Business strategies as we emerge from the recession
A quick heads up on a five-part, daily series in the FT this coming week which examines the strategic options for UK businesses as they emerge from the recession. It starts with a look at how business...
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Quality at Toyota and the huge cost of a product recall
More tough times for Japan’s flagship corporate giant, Toyota. This is the firm that gave the world lean production, an approach that was so revolutionary in its time that it prompted a five year study...
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Masking the product life cycle
Forgot about this unusual way of delivering the theory of the product life cycle. Thanks Darth for reminding me. A while ago, I made myself a number of ‘masks’ to illustrate the various stages, swapping...
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9 business survival tips for getting through the recession
Businesses were not short of advice - good, bad and downright daft - for getting through the recession. This piece in the Telegraph had some pretty sensible suggestions for what entrepreneurs and managers...
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Strategy in a recession - Fusion Systems
A terrific article and audio interview clip on the BBC site that makes a great resource for business students preparing for AQA BUSS4 (UK Recession)…
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Demand and Supply in Sction - Haggis
Buried deep in the “Earth News” section of the Telegraph today is this neat little mini case study on demand and supply. Various economic and social factors are having the effect of driving up the demand...
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Marketing in the News Mobile Widget

Taking Demand-based Pricing To Extremes

Teaching added value: introducing the world’s first zero-star hotel

Business strategies as we emerge from the recession

Quality at Toyota and the huge cost of a product recall

Masking the product life cycle

9 business survival tips for getting through the recession

Strategy in a recession - Fusion Systems

Demand and Supply in Sction - Haggis

Content Preview for: Marketing in the News

Taking Demand-based Pricing To Extremes

Teaching added value: introducing the world’s first zero-star hotel

Business strategies as we emerge from the recession

Quality at Toyota and the huge cost of a product recall

Masking the product life cycle

9 business survival tips for getting through the recession

Strategy in a recession - Fusion Systems

Demand and Supply in Sction - Haggis

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