In today’s digitallandscape, omnichannel communication is not a static solution, it’s adynamic strategy that evolves with market demands. Businesses must continuallyadapt their communication protocols, adopt new channels, and implement advancedsecurity solutions to deliver seamless and secure customer interactions.

To succeed in thisnew landscape, omnichannel strategies must include:

·     Identityverification solutions,such as mobile ID, are transforming secure communications into themobile ecosystem.

·     Newmessaging channels, such as Rich Communication Services (RCS), an emerging standard that offers interactive andsecure messaging capabilities.

RCS Messaging: Apowerful new channel for business communication

RCS messaging is revolutionizing business communication by enablinginteractive, secure, and branded messaging experiences. Unlike traditional SMS,RCS supports rich media—images, videos, text—along with features likebuttons, surveys, order confirmations, and verified business logos. Theseelements build trust and enhance the user experience, while reinforcingbrand identity and reducing fraud risk.

Key advantages of RCSmessaging include:

• No app downloads required: RCS is built into most smartphones, providing a     frictionless experience for users.
• Open standard: Avoids vendor lock-in and enables broader     access compared to closed platforms like WhatsApp.
• Scalable campaigns: RCS allows for universal reach and interactive     messaging in a single campaign.
• Competitive pricing: RCS offers cost advantages over other messaging     platforms.

RCS adoption isaccelerating. According to Juniper Research, RCS traffic will grow by 50% in 2025,reaching 50 billion messages globally—up from 33 billion in 2024. Meanwhile,the Mobile Ecosystem Forum (MEF) reports that Mexico saw a 3% increase in RCS businessmessaging users in 2024, with 12% of smartphone users receiving RCS messagesfrom brands, up from 9% in 2023. Brazil is also expanding RCS through majormobile operators.

Enhancing securitywith Mobile ID

For omnichannelcommunication strategies to truly deliver secure customer engagement,businesses must incorporate advanced authentication solutions. MobileID leverages real-time telecom data to validate user identity, protectingagainst fraud and enhancing trust in digital transactions.

Key mobile IDuse cases include:

• SIM     swap prevention
• KYC     (Know Your Customer) verification
• Phone number and location-based authentication

This advancedverification ensures secure, frictionless interactions across mobile anddigital channels—an essential feature in today’s cybersecurity landscape.

Transforming omnichannelstrategies for the future

Enterprises need toevolve their omnichannel communication strategies by integratinginnovative solutions like RCS messaging and mobile ID authentication.At Plusmo, weoffer a cutting-edge RCS messaging platform that empowers brands to deliver interactive, secure,and engaging messages across multiple channels. Our solutions combine advancedtechnology with creative expertise, helping businesses build strong connectionswith their customers.

We also provide custom mobile ID services, designed for different industries to strengthensecurity and streamline customer authentication.

By embracing theseinnovations, companies can future-proof their digital communicationstrategies, build trust, and create seamless, secure, and engaging customerexperiences in an increasingly connected world.

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