In Latin America, WhatsApp is evolving from a messaging and support tool into a highly relevant revenue-generation channel for businesses. T

The evolution of the most advanced messaging platforms means that companies no longer use them solely to connect with their audiences, but

The Belgian-French media outlet Media Marketing recently featured Plusmo Engage and its mission to put conversation back at the heart of dig

SIM swap fraud is far from being a rarity in Latin America. In fact, it has become a threat within a constantly evolving digital fraud ecosy

The 2026 FIFA World Cup is already underway and is shaping up to be one of the most significant marketing events of the decade. Beyond its

During the RCS Experience Brazil 2026 webinar , experts from Google and several ecosystem partners showcased how RCS Business Messaging is t

The expansion of connected devices across industries such as logistics, energy, and smart cities is accelerating the need to manage IoT solu

During the week of May 18–21, Carlos Zipilivan, founder and president of Plusmo, attended International Telecoms Week (ITW) 2026, one of the

Omnichannel communication is evolving toward the design of intelligent customer journeys tailored to the specific stage each customer is in

The adoption of the WhatsApp Business API is accelerating across Latin America, fueled by the rise of conversational commerce and the

Starting June 7, 2026, telecommunications operators in Spain will be required to filter or block SMS, MMS, and RCS messages that do not comp

The RCS (Rich Communication Services) standard is entering a new phase. With the ability to initiate conversations directly from Google Sear