The recent Mobile Time article — “RCS seeks to consolidate in Latin America against WhatsApp’s dominance” (August 21, 2025) — highlights the undeniable evolution of the RCS protocol as a robust alternative to WhatsApp for business communications in the region (mobiletime.la). With advanced features such as high-quality image sharing, product carousels, brand verification, and calendar scheduling, RCS is redefining the rich messaging experience directly from Android’s native app.

One particularly relevant development is that Apple has already integrated RCS support — both P2P and A2P — in selected markets, opening a key door to interoperability and further expanding the reach of this technology. However, as the article points out, the real challenge in Latin America lies in increasing operator commitment and lowering costs for businesses, which is crucial to compete with established platforms like WhatsApp.

In the piece, Gabriel Chapt, CEO of Plusmo, emphasizes precisely this challenge, stressing that the mass adoption of RCS in the region depends on operators offering competitive conditions so that companies can deploy large-scale, effective campaigns. His perspective reinforces Plusmo’s mission: to facilitate the transition toward new, reliable, and high-impact messaging technologies for brands and their customers.

In a market where mobile messaging is central to customer service and engagement, Plusmo is ready to support companies in the transition toward more interactive, effective, and scalable solutions. Now more than ever, investing in RCS means investing in the future of business communication.

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https://mobiletime.la/noticias/21/08/2025/rcs-en-america-latina/