This tool enables users to easily find companies on the platform, initiate conversations with businesses without needing an additional app, and receive faster responses. Among other features, it allows customers to track transactions, complete them, and get support.

According to Statista, in 2022, the number of global consumers and businesses using WhatsApp Business surpassed 1.26 billion worldwide, with nearly 220 million users in Latin America alone.

WhatsApp Business is revolutionizing communication between companies of all sizes and their customers by integrating seamlessly with company systems via APIs and bots. Additionally, it clearly identifies the company as the message sender, providing security and building trust.

WhatsApp Business for Customer Growth and Loyalty Building

For organizations, WhatsApp Business is a versatile and cost-effective messaging option. It is ideal for sending messages about offers, product updates, and services, expanding the customer base, and showcasing the company’s or brand’s value proposition. As interested buyers respond, businesses can nurture these leads and guide them through the sales process.

WhatsApp Business also serves as an excellent medium for collecting customer feedback to enhance the company’s products or services.

Some key benefits of WhatsApp Business include:

• Reaching a wider audience, including international clients
• Personalized and convenient communication
• Access to automation tools like quick replies, auto-messages, and bots
• Features supporting business activities, such as catalogs, labels, and shared files
• Secure, encrypted communication with data protection
• Strengthening meaningful connections and enhancing customer experiences
• Predefined buttons and menus that simplify purchasing processes
• Better campaign monitoring capabilities

Available Features

On WhatsApp Business, organizations can create business profiles with the company name, description, working hours, and contact information. This helps potential customers locate the business on the platform and facilitates contact. Optimizing the profile is essential, as it often forms the "first impression" for the client.

Businesses can also create catalogs of products and services with images, descriptions, and prices, allowing customers to browse and make purchases directly through WhatsApp. These catalogs can be categorized for better organization.

The platform includes an auto-reply feature where businesses can generate frequently used messages to address common queries quickly and efficiently.

Additionally, companies can set up automated messages such as greetings or out-of-office replies to ensure timely and courteous responses, avoiding customer frustration.

Businesses can also create WhatsApp groups or broadcast lists to connect with specific customer segments, host events, and build community engagement.

Another valuable feature is the analytics tool, providing data on sent, received, read, and delivered messages. This allows businesses to evaluate interactions and refine their communication strategy.

Tips and Best Practices

To make the most of WhatsApp Business, consider these tips:

• Craft tailored, relevant messages to engage your audience more effectively.
• Use WhatsApp Status to inform customers about business updates, enhancing it with eye-catching visuals or short videos to showcase products or services.
• Leverage labels to better organize and manage chats.
• Keep your contact list up-to-date and only send marketing messages to subscribers who have opted in.
• Conduct surveys to better understand customer preferences and improve offerings.

At Plusmobile, we offer omnichannel messaging services, including corporate WhatsApp and other tools to enhance communication between organizations and their customers. As an official WhatsApp Business distributor, we integrate this communication channel with company CRMs, automating frequent responses and reducing costs. Our services enable companies to include notifications, alerts, announcements, and surveys in initiated sessions. Businesses can also incorporate documents, images, videos, files, contacts, maps, or shared locations to optimize customer engagement.

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