The Wholesale World Congress (WWC) is unfolding with great success at the Meliá Castilla Hotel in Madrid, once again consolidating itself as the leading meeting point for the global wholesale telecommunications community. This three-day event brings together the industry’s key players worldwide, and Plusmo is proud to be present with its own booth.

So far, we are already seeing some highlights from this year’s edition:

• Record Participation Confirms Event Success: Santiago Márquez, organizer of the Wholesale World Congress, confirmed that records are being broken with more than 2,100 registered attendees, along with a significant number of companies visiting the fair for the first time. It’s clear at a glance that the congress has attracted more exhibitors, commercial tables, and corporate representatives than ever before.

• Global Participation: As in previous years, the event gathers executives and companies from across the globe. At Plusmo’s booth, we engaged in conversations with leaders from China, the Middle East, Africa, the United States, and Europe, all eager to learn more about our solutions.

• Key Trends and Leading Topics: The main discussions continue to revolve around wholesale SMS and voice businesses. However, there is growing interest in mobile identity fraud prevention, now a central concern that highlights the urgent need for security in digital communications. In this area, Plusmo is very active, supporting organizations worldwide with our Plusmo Protect Identities solution portfolio.

• Next-Gen Messaging Technologies: Rich Communication Services (RCS) and WhatsApp Business are generating strong interest, signaling the evolution toward richer, more interactive communication platforms. Plusmo is contributing here as well, with tailored offerings through our Plusmo Engage unit.

• The New Frontier: One of this year’s most notable trends is the rise of companies specializing in the Internet of Things (IoT) market, offering SIM and eSIM solutions. This expansion reflects the exponential growth of connected devices worldwide.

WWC Madrid 2025 is cementing its reputation as the definitive platform where mobile operators, carriers, ISPs, and VoIP providers discover the best opportunities to build new business. With record-breaking participation, the event confirms its status as the global epicenter of wholesale telecommunications.